Produced by MXR Productions
This campaign I directed puts StarGames on the map with a fresh take on iGaming advertising. At its heart is a TV spot that humorously reimagines slot enthusiasts’ search for the perfect win line in everyday situations. While celebrating the thrill of winning, the campaign openly addresses the risks of online gambling—breaking away from typical industry narratives. It’s about the love of the game and the effort for moments of success, without selling illusions of easy riches.